Social Media

For the PopStroke Invitational 2025 qualifiers, I developed a social media content set to announce and celebrate the newly qualified players — combining the excitement of competition with the fun, accessible vibe of PopStroke. PopStroke is a putting-and-mini-golf entertainment brand featuring Tiger Woods–designed courses, known for merging casual play with competitive putting tournaments. 

The assets feature bold visuals and dynamic typography to evoke energy and achievement — for example, using design motifs inspired by neon putting greens, dramatic lighting, and celebratory elements (confetti bursts, “Champion” ribbons). Qualifier names and “Road to the Invitational” messaging were paired with action shots or stylized silhouettes of putters to make the announcement shareable and exciting. The tone balances competitive edge with PopStroke's laid-back, inclusive spirit — driving engagement and building hype ahead of the main event.
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