Brand Identity + Packaging
For Krunch, a new protein-chip brand, I created a full visual identity that communicates bold flavor and better-for-you snacking. The goal was to position Krunch as energetic, modern, and health-focused while standing out in a crowded snack aisle.
For Krunch, a new protein-chip brand, I created a full visual identity that communicates bold flavor and better-for-you snacking. The goal was to position Krunch as energetic, modern, and health-focused while standing out in a crowded snack aisle.
The branding features strong typography, vibrant flavor-coded colors, and dynamic graphic elements that convey movement and crunch. Packaging was designed to highlight key nutritional benefits and the product’s high-protein positioning without sacrificing visual fun. Digital marketing assets were developed for launch promotions, including social media content and web graphics that extend the brand’s energetic personality. The result is a cohesive, high-impact identity built to attract active, health-minded snackers looking for a smarter crunch.
