Brand Identity
For Island Acres, a donut food truck based in Charleston, South Carolina, I developed a complete brand identity to support their launch into the local food scene. The goal was to capture a coastal, laid-back personality that reflects Charleston’s charm while giving the brand a fun, fresh voice centered around handmade donuts and sunny vibes.
For Island Acres, a donut food truck based in Charleston, South Carolina, I developed a complete brand identity to support their launch into the local food scene. The goal was to capture a coastal, laid-back personality that reflects Charleston’s charm while giving the brand a fun, fresh voice centered around handmade donuts and sunny vibes.
The identity includes a playful logo inspired by coastal shapes and donut silhouettes, paired with a bright, tropical color palette that feels inviting and energetic. Packaging and to-go materials were designed to be visually bold and instantly recognizable in customers’ hands. The website and menu layout follow the same visual direction, prioritizing clarity and personality with friendly typography and clean layouts. The result is a cohesive brand that feels local, vibrant, and ready to compete in Charleston’s thriving food-truck community.
