Brand Identity
For the launch of Goodview, a new San Antonio, Texas coffee company, I developed a full brand identity that captures the warmth, community, and craft behind every cup. Goodview aims to offer more than just coffee. It is focused on creating a welcoming local spot where quality beans, friendly atmosphere, and a sense of belonging come together. The brand’s mission is to give coffee lovers a place that feels rooted in San Antonio and thoughtful in its approach to coffee culture.
For the launch of Goodview, a new San Antonio, Texas coffee company, I developed a full brand identity that captures the warmth, community, and craft behind every cup. Goodview aims to offer more than just coffee. It is focused on creating a welcoming local spot where quality beans, friendly atmosphere, and a sense of belonging come together. The brand’s mission is to give coffee lovers a place that feels rooted in San Antonio and thoughtful in its approach to coffee culture.
Visually, the identity uses earthy tones and warm coffee-house textures such as deep browns, soft creams, and muted greens to evoke comfort and authenticity. The logo features a clean, modern icon that hints at both a coffee bean and a horizon line, representing the “good view” and the idea of a fresh start each morning. This look carries through packaging, merchandise, and social media with consistent typography, subtle patterns, and a friendly, approachable voice. The final brand feels local, refined, and inviting, positioned to become a favorite part of the community.
